The full version of this sunset image is 2,600KB, the .png conversion is 1,400KB and the optimized WebP version is 32.7KB. That's a 98.8375% reduction in file size without loosing any quality!

Every page of your website should tell a story. When you share that page to social media, that story should display too. We are excited to give your total control of what your social media followers see. Each page has the ability to display a different Open Graph image to better tell your story.

Your company events can be showcased anywhere on your website simply. With 9 beautifully pre-built sections, simple drop in the event info and you're done! If you're looking for even more flexibility, you can even connect your Google Calendar.

Keep the most important element on your site front and center with new Floating buttons. This new option, available currently in the Button widget, enables you to ensure that the call-to-action is visible at all times, even when visitors scroll down a page. Buttons that encourage visitors to Contact Us, Get a Quote, Register Now or any other action you want your site visitors to take can be fixed, visible and clickable on all site pages, regardless of where users scroll. This way, you’ll keep site visitors focused on what matters most and increasing conversions from your website.

Social media links are super important for promoting a business in multiple channels and engaging customers. The Social Icons Widget enables you to do this by adding icons that link to your social media accounts. Now, you can add Whatsapp , Google My Business (GMB) and Waze icons to your sites, in addition to the current offerings that include Facebook, LinkedIn, YouTube and more. The widget also got a face lift with some design tweaks for social medias like Instagram’s stunning gradient, YouTube’s distinct red, and LinkedIn’s new font.

Looking for something in the editor and can't find it? Want to speed up your process? The new Quick Access tool is just what you need. Use it to find any editor function or feature, simply and quickly. Open Quick Access from the top bar or by clicking CTRL+ K / ⌘ + K . Type your query into the search bar to get quick access to any of the editor elements (including adding a widget). Some of the things you can do with Quick Access: Add widgets Open the Add pages popup Go anywhere on the left bar Access support articles Go to specific page And more Launch your website even faster!

The new table widget is a great new tool for displaying information on your site. Show contact info, services, branch locations, events and more in a manner that’s attractive, easy to understand and eye-catching. The table widget is easy to set up and design, so your visitors can see information effectively. This widget looks fantastic on mobile, and comes with three mobile layouts: Scroll is excellent for large tables with several columns and rows. Squish is great for tables with just 2 or 3 columns. Collapse is good for tables with relatively few rows.

Social media is one of the most amazing outlets to share and connect with the people you care about most. As businesses on Facebook and Instagram, we get exposure to less than 15% of our followers, so how do we get our message in front of the people who care about us? There are two vital rules to follow that will help you get in front of the right people at the right time. Social is Exactly That We all want to desperately get in front of everyone so we can share our expertise with them. Unfortunately, the top social platforms have made it harder to do that because they have updated the way content is delivered. They favor displaying content that people engage with. Engagement is more than just likes and comments. It’s carrying on a full on conversation and showcasing genuine care. The way a business can do this is by actively listening to their audience. When you create a post on Facebook and someone taps “like” or another emoji, reply in the comments with a followup piece of engagement. This can be as simple as mentioning them in a comment that would resonate with them. What you have done with this interaction is turned an emoji into a potential engagement. Once they reply, Facebook will recognize this and serve your content to Jane more often because they have engaged with you. This interaction should happen within 60 minutes. You will be actively listening and monitoring your pages and profiles to stay in front of mind. Imagine having a conversation over dinner and the person you are with takes 60 seconds or more to respond to you after everything you say. That would get old pretty quickly. Be present and be social. This will take your engagement to a whole new level! Be Real As much as we want to sell something to our following, the purpose of social media is to humanize our brands. So be real! It really is that simple. Enable your Facebook Messenger in the settings. Turn on your notifications. Apologize if you take some time to respond. This goes a long way. Some of the most well-known social media pages and handles have posts and reactions that are what you would expect from an actual person. Now, I’m not saying to go out and be a smarty pants on your social channels, but being real is imperative to attracting the right people. There are several rules folks talk about where 10% of your posts are talking about your service and the rest are educational, funny, etc. As long as you are being real as a representative of your brand, you can build a strong social media presence.